Campaign Tools

Campaign for Justice Key Messages

Brand Promise

Every day low-income Californians are denied justice simply because they cannot afford a lawyer. We are working to change that.

The Campaign for Justice seeks to ensure that all Californians have access to justice under the law. That requires a strong network of legal aid lawyers who advocate for those who cannot afford to pay. Legal aid lawyers are there when Californians have nowhere else to turn.

Equal justice does not just make some of the difference. It makes all the difference: the difference between staying in a home and living on the street; the difference between a safe family and a life of fear and violence; and the difference between getting paid earned wages and having nothing to eat. Access to a lawyer often means access to healthcare, safety, food, and shelter.

The Campaign for Justice. Choose Justice. Increasing Access for Those Without.

Legal

Key Message:

Through the Campaign for Justice, lawyers can protect all Californians and ensure that legal disputes are fairly resolved.

Supporting Messages:

  • Without the support of lawyers like you, justice is a hollow promise. By contributing to the Justice Gap Fund, you transform the abstraction of justice into food, shelter, and safety for people who otherwise would be without.
  • Every day the Campaign for Justice keeps families in their homes, secures healthcare for children, and protects seniors from abuse.
  • Somewhere in California tonight a family of four will go to bed hungry and cold because of a wrongful eviction. You can make sure they stay safe, healthy, and warm tomorrow night.
  • When legal aid helps a frail senior obtain in-home supportive care, she avoids unnecessary institutionalization and the much higher costs associated with nursing home care.
  • When legal aid helps a domestic violence survivor escape abuse, she and her children are able to live safely.

Corporate/Small Business

Key Message:

Californians believe in fairness and opportunity for all. Access to justice can help employees stay productive and support our communities by advancing economic well-being. Whether you work for a small company or a major corporation, justice is smart business.

Supporting Messages:

  • The success of any business depends upon the welfare of your employees. By supporting the Campaign for Justice, you can help your employees stay productive.
  • Employees facing unlawful eviction can remain in their homes.
  • Employees facing medical bills can avoid wage garnishment and insolvency.
  • Parents of children with special needs do not repeatedly miss work to talk to teachers when their children get the legally required support they need to succeed at school.
  • Employees are able to get to work on time when access to public transportation is preserved.
  • Employees can work near their homes when legal aid programs partner with developers to obtain necessary land use approvals for affordable housing developments.
  • Strong businesses are built on a strong consumer base. By supporting the Campaign for Justice, you can increase economic activity in local communities.
  • Providing micro-businesses with start-up advice leads to more employment, results in stability for families, and often provides needed services in low-income communities.
  • Helping low-wage earners file for earned income tax credits (EITC), obtain child support payments, and get veteran benefits all greatly increase the purchasing power of low-income communities.
  • By ensuring that all children have access to education, legal aid helps build a better workforce for tomorrow.

Policymakers: Legislative and Foundation

Key Message:

Justice is smart governance. By being there when people have nowhere else to turn, legal aid organizations help your constituents when they are in crises, and, in doing so, help protect communities and make government more efficient and effective.

Supporting Messages:

  • Justice is a basic tenet of our society. It is not a partisan principle. It is about the integrity of the legal process. A society that denies access to the courts for the least privileged among us, denigrates the law for all of us.
  • We cannot afford the costs of denying access to justice – the costs of homelessness due to wrongful eviction; the costs of emergency and long-term medical care due to poor housing conditions and lack of health care; the costs of uneducated workers who were denied access to education as children; and the costs of women and children who are unable to escape violence in their home.
  • Legal aid can help a relative keep a child out of the dependency system by creating a guardianship, improving the outcome for the child, while easing the burden on the county.
  • Legal aid helps foster children obtain stable housing and education so they can enjoy childhood and stay out of trouble.
  • Legal aid helps veterans obtain the benefits they have earned so they can be healthy and live independently.
  • Legal aid prevents wrongful eviction and forces slumlords to repair tenant housing, reducing demand on shelters and avoiding homelessness.
  • When legal aid stops serious injury from domestic violence, it prevents future medical expenses and alleviates overworked courts and law enforcement agencies.
  • Legal aid brings new jobs and provides neighborhood resources to strengthen and revitalize communities.
  • Legal aid lawyers dedicate their careers to improving their communities and providing access to the legal system, despite drawing significantly lower salaries than they could in the private sector. Legal aid organizations leverage their limited resources by partnering with pro bono attorneys and other volunteers who donate their time.
  • By assuring cases are processed through smooth-running courts open to everyone, we can get businesses and individuals back on track and back to work.

General Public

Key Message:

Justice is smart for California. Californians have been hit hard by the deep recession. Many have lost their homes, their jobs, and their businesses, and have ended up in court as a result. Advice from a legal aid attorney can make all the difference in their lives.

Supporting Messages:

  • Legal aid is part of the core safety net for individuals and families. Every day, legal aid keeps families in their homes, secures healthcare for children, and protects seniors from abuse.
  • Legal aid is often the last resort for people who have nowhere else to turn.
  • Somewhere in California tonight, a family of four will go to bed hungry and cold because of a wrongful eviction. You can make sure they stay safe, healthy, and warm tomorrow night.
  • Legal aid lawyers dedicate their careers to improving their communities and providing access to the legal system, despite drawing significantly lower salaries than they could in the private sector. Legal aid organizations leverage their limited resources by partnering with pro bono attorneys and other volunteers who donate their time.
  • In this economic climate we need to leverage our resources to get the most from every dollar. Legal aid nonprofits form broad and creative partnerships with each other, the courts, local, state, and federal government, community-based organizations, and others to share resources and coordinate service delivery to leverage scarce resources.
  • Please consider the Campaign for Justice among your charitable donations. The impact of your help has never been greater, nor has the pressing need for your support.